求翻译~~~please(论文摘要,自已翻译不好)
本文在文献回顾的基础上,对郑州市消费者液态奶品牌忠诚度的影响因素进行探究、假设,并以郑州市消费者问卷调查资料为基础,对影响液态奶品牌忠诚度的因素进行实证分析。根据品牌忠诚度的原理,重点研究价格、质量、品牌知名度对品牌忠诚度的生成与发展所起的作用,在充分的理论研究的基础上,对价格、质量、品牌知名度分别与品牌忠诚度的关系提出假设,结合调查问卷,运用Logistic回归模型对其进行验证。
结果发现,品牌质量的安全性是影响品牌忠诚度的基础性因素,同时价格的上涨,品牌知名度都对液态奶品牌忠诚度产生显著影响。最后给企业提出了相应的营销策略,对企业发展完善品牌,抢占市场有一定意义。 返回小木虫查看更多
今日热帖
[感谢奖赏]
Product safety has more of a direct impact on brand loyalty than popularity, quality and even pricing strategy Reinforced by a meta study of existing research, new scientific polling makes palpable lingering unease PRC consumers still feel about buying liquid dairy products Meanwhile, actionable recommendations are provided for rebuilding brand loyalty in a scandal-ridden market
Keyword: Logistic Regression, Brand Loyalty Theory
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关键字是摘要的延伸,方便明示治学方法
不愿重复用词,但是觉得
brand awareness 胜过 popularity
product quality 胜过 quality
为了避免混淆,并强调
改 "palpable lingering" 成 "palpable the lingering"
满街仿冒品的市场很多,猛提 "郑州" 只有坏处,没有好处
Based on review of multiple references, this paper aims to research and assume the factors which affect the loyalty index of liquid milk brand customers in Zhenzhou city, and also it is on the basis of Zhenzhou consumer questionnaire to empirically analyze the factors. According to the brand loyalty principle, mainly focus on price, quality and brand awareness which influence the formation and development of the brand loyalty, thus to build hypothetical relationship between brand loyalty with price, quality and brand awareness depended on enough theory research, then apply the regression model in Logistic integrated with consumer questionnaire to verify the hypothesis, which turns out that brand quality security is the fundamental factor which affects customers’ loyalty to a brand, meanwhile the increase of price and brand awareness also affect the brand loyalty index significantly. Finally author presents corresponding marketing strategies which are significant for enterprises to develop and perfect their brand, as well to seize the market opportunities,
我翻译像报纸报道新闻,最重要的[新颖结论]写在前,接谈治学方法,文章的其他特色...
目标是争取国外期刊编辑青睞