In the development process of hunan embroidery, because of the enterprise's insistence behind system, the introduction of computer technology, the lack of publicity ,there is a big impact on the traditional handicraft cultural impact, which making a progressive loss of talent, causing companies facing a situation of bleak management, technology  on the verge of extinction .
However, according to the difference ofpeople aesthetic standards and ways of life, traditional craft products are in the influence and impact of the new technology, new knowledge, new concepts, new culture , and facing new opportunities and challenges, toward the direction of  their own development.
By using the image of brand culture effectively explore,this paper, help hunan embroidery industry going out of recession trend, make hunan embroidery industry to win the market and the consumer again,, thus making hunan embroidery culture get better inheritance and development，