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aiyuanzh

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在湘绣发展历程中,由于企业墨守陈规的落后体制、电脑技术的引入、湘绣宣传力度的匮乏等对传统手工艺文化的冲击,使湘绣人才逐渐流失,造成企业面临着惨淡经营、技术濒临失传的局势。

然而根据人们审美观念和生活方式的不同,传统湘绣工艺产品在新技术、新知识、新观念、新文化的影响和冲击下,面临着新的机遇和挑战,朝着自身特有的方向进行发展。

该论文通过对湘绣品牌文化形象进行有效的探究,帮助湘绣产业走出低迷之势,使湘绣产业重新赢得市场,受到消费者的亲昧,从而使湘绣文化得到更好地传承与发展。
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wzcrazy

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aiyuanzh: 金币+30, 博学EPI+1, ★★★★★最佳答案, 非常感谢 2012-04-08 16:51:14
In the development process of hunan embroidery, because of the enterprise's insistence behind system, the introduction of computer technology, the lack of publicity ,there is a big impact on the traditional handicraft cultural impact, which making a progressive loss of talent, causing companies facing a situation of bleak management, technology  on the verge of extinction .
However, according to the difference ofpeople aesthetic standards and ways of life, traditional craft products are in the influence and impact of the new technology, new knowledge, new concepts, new culture , and facing new opportunities and challenges, toward the direction of  their own development.
By using the image of brand culture effectively explore,this paper, help hunan embroidery industry going out of recession trend, make hunan embroidery industry to win the market and the consumer again,, thus making hunan embroidery culture get better inheritance and development
2楼2012-04-08 15:07:33
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