The paper is divided into the introduction and body of two parts, the introduction outlines the background and purpose of the topic, introducing the definition of Hunan embroidery and research sources, the main research method in Hunan embroidery and paper innovation summarized.

Cultural image of text around Hunan embroidery brand shaping the detailed description of Hunan embroidery brand and cultural identity, the course of development of the history, business development, artistic characteristics, cultural values 愠渀搀 artistic value, Hunan embroidery and design culture, discusses the Hunan embroidery market dynamic, and its marketization exploration,

Hunan embroidery by and between competitors compared to create an effective, appropriate positioning mode and two examples are from Hunan embroidery brand logo, packaging, advertising, shaping the resulting prospects for the development of Hunan embroidery and Development Strategy, which set a good Hunan embroidery brand image，