木虫 (著名写手)
傻~傻得没得说的~ ![]()
|
【答案】应助回帖
★ ★
爱与雨下(金币+2): 2011-11-27 21:06:30
ankang276(金币+40, 翻译EPI+1): 2011-11-28 18:31:06
|
Through the analysis of internal environments including enterprise marketing organization, marketing capability, financial resources, technology and manufacturing capability, etc, and a deeper analysis of external factors such as demand characteristics of products, existing competitors and new competitors, alternative products and resources, etc, we find out the problems existing in marketing process in Daqing Branch of China Petroleum Resin, which are the inadequacy product technical service, the limited product research and development ability and the marketing management problems, etc. While analyzing the existing problems, we give a further analysis of the causes, and put forward a marketing strategy to establish and perfect the enterprise product technology service, the product innovation and differentiation marketing, the marketing management and customer relationship management, etc. So as to ensure the effective implementation of the marketing strategy, we build high efficient marketing organization, standardized work procedure, information department and information channel construction, marketing management system and performance evaluation mechanism. |
|
回复此楼