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- ×¢²á: 2010-11-15
- רҵ: ¹«¹²¹ØÏµÑ§

2Â¥2011-11-25 19:09:50
songe0310
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- ·ÒëEPI: 17
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°®ÓëÓêÏÂ(½ð±Ò+2): 2011-11-27 21:06:30
ankang276(½ð±Ò+40, ·ÒëEPI+1): 2011-11-28 18:31:06
°®ÓëÓêÏÂ(½ð±Ò+2): 2011-11-27 21:06:30
ankang276(½ð±Ò+40, ·ÒëEPI+1): 2011-11-28 18:31:06
| Through the analysis of internal environments including enterprise marketing organization, marketing capability, financial resources, technology and manufacturing capability, etc, and a deeper analysis of external factors such as demand characteristics of products, existing competitors and new competitors, alternative products and resources, etc, we find out the problems existing in marketing process in Daqing Branch of China Petroleum Resin, which are the inadequacy product technical service, the limited product research and development ability and the marketing management problems, etc. While analyzing the existing problems, we give a further analysis of the causes, and put forward a marketing strategy to establish and perfect the enterprise product technology service, the product innovation and differentiation marketing, the marketing management and customer relationship management, etc. So as to ensure the effective implementation of the marketing strategy, we build high efficient marketing organization, standardized work procedure, information department and information channel construction, marketing management system and performance evaluation mechanism. |

3Â¥2011-11-27 13:58:46
terry_well
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°®ÓëÓêÏÂ(½ð±Ò+1): 2011-11-28 08:41:53
ankang276(½ð±Ò+10): 2011-11-28 18:31:11
°®ÓëÓêÏÂ(½ð±Ò+1): 2011-11-28 08:41:53
ankang276(½ð±Ò+10): 2011-11-28 18:31:11
|
To find out the inadequacy of the technical service ability for the products in the process of marketing, the limitation of research and development capacity for the products, together with the problems of marketing management especially for Da-Qing Petroleum Resin Products Company, the reasons for such existing problems have been comprehensively analyzed at the same time. In order to ensure the effective implementation of marketing strategies, based on some new situations, according to the present problems in process of marketing, causes of an antidote against the disease in Da-Qing Branch of China Petroleum Resin Company, proposes to establish and perfect technology services for the enterprise¡¯s products, a high efficient marketing tissue, standardized work procedures, information department and information channel construction, marketing management systems and performance evaluation systems were finally established. At the same time, the product innovation and differentiation marketing, marketing management and customer relationship management of this company were also included. »ù±¾ÉϾÍÊÇÓïÐòÓеãÎÊÌ⣬°ïÄãµ÷ÕûÁËһϣ¬Ï£ÍûÓÐËù×÷Óᣲ»Ó¦¸ÃÏëÖÐÎÄÒ»Ñù¸ã³ÉÒ»¾ä»°£¬Âß¼¹ØÏµÒ»¶¨ÒªÇ¿¡£ÕâÊÇÓ¢ÎĵÄÌØµã¡£ |

4Â¥2011-11-28 01:59:23














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