²é¿´: 1028  |  »Ø¸´: 3
±¾Ìû²úÉú 1 ¸ö ·­ÒëEPI £¬µã»÷ÕâÀï½øÐв鿴

ankang276

½ð³æ (ÕýʽдÊÖ)

[ÇóÖú] ¼±ÇóÒ»¶Î»°Ð£¶Ô

ͨ¹ý¶ÔÆóÒµÓªÏú×éÖ¯¡¢ÓªÏúÄÜÁ¦¡¢²ÆÎñ×ÊÔ´¡¢¼¼ÊõºÍÖÆÔìÄÜÁ¦µÈÄÚ²¿»·¾³½øÐзÖÎö£¬½áºÏ²úÆ·µÄÐèÇóÌØµã¡¢ÏÖÓоºÕùÕßÇé¿ö¡¢Ð½øÈ뾺ÕùÕßÇé¿ö¡¢Ìæ´ú²úÆ·¡¢×ÊÔ´¹©µÈÍⲿµÈÓ°ÏìÒòËØ½øÐÐÁ˽ÏÉîÈëµÄ·ÖÎöÑо¿£¬²éÕÒµ½´óÇ컪¿Æ¹«Ë¾Ê¯ÓÍÊ÷Ö¬²úÆ·ÔÚÊг¡ÓªÏú¹ý³ÌÖдæÔڵIJúÆ·¼¼Êõ·þÎñÄÜÁ¦²»×ã¡¢²úÆ·Ñо¿¿ª·¢ÄÜÁ¦ÓÐÏÞ¡¢ÓªÏú¹ÜÀí´æÔÚǷȱµÈÎÊÌ⣬ÔÚÆÊÎöÒÔÉÏÖî¶àÎÊÌâµÄͬʱ£¬½øÒ»²½Ñо¿·ÖÎöÁËÎÊÌâµÄÐγÉÔ­Òò£¬Ìá³öÁËÒÔ½¨Á¢½¡È«ÆóÒµ²úÆ·¼¼Êõ·þÎñ¡¢²úÆ·´´Ð²îÒ컯ӪÏú¡¢ÓªÏú¹ÜÀíÓë¿Í»§¹ØÏµ¹ÜÀíµÈµÄ´óÇ컪¿Æ¹«Ë¾Ê¯ÓÍÊ÷Ö¬²úÆ·Êг¡ÓªÏú²ßÂÔ£¬²¢ÒÔ½¨Á¢¸ßЧµÄÓªÏú×éÖ¯¡¢¹æ·¶±ê×¼µÄ¹¤×÷³ÌÐò¡¢ÐÅÏ¢²¿Ãż°ÐÅÏ¢ÇþµÀµÄ´î½¨¡¢ÓªÏú¹ÜÀíÖÆ¶ÈÓ뼨Ч¿¼ºË»úÖÆÈ·±£ÓªÏú²ßÂÔÓÐЧʵʩ¡£
To find out the product technical service ability inadequacy in the process of marketing , the limited product research and development capacity, marketing management problems ofpetroleum resin products, analysizes the  reasons of the existing question at the same time.
Finally, combining the new situation, according to the Daqing Branch of China Petroleum Resin in the process of marketing the existing problems and causes an antidote against the disease, proposes to establish and perfect enterprise product technology services, product innovation and differentiation marketing, marketing management and customer relationship management of DaqingHuake Company petroleum resin product marketing strategy, and to build a high efficient marketing tissue, standarded work procedures, information department and information channel construction, marketing management system and performance evaluation mechanism in order to ensure the effective implementation of marketing strategies.
ÒÑÔÄ   »Ø¸´´ËÂ¥   ¹Ø×¢TA ¸øTA·¢ÏûÏ¢ ËÍTAºì»¨ TAµÄ»ØÌû

cean

½ð³æ (Ö°Òµ×÷¼Ò)

ŒÅÉþÒ»Ìõ

Ö»ÓÐÒ»¸ö¾äºÅ£¬ÊÇÒ»¾ä»°£¬²»ÊÇÒ»¶Î¡£ÕæÇ¿¡£
To do great work, you have to have a pure mind.
2Â¥2011-11-25 19:09:50
ÒÑÔÄ   »Ø¸´´ËÂ¥   ¹Ø×¢TA ¸øTA·¢ÏûÏ¢ ËÍTAºì»¨ TAµÄ»ØÌû

songe0310

ľ³æ (ÖøÃûдÊÖ)

ɵ~ɵµÃûµÃ˵µÄ~

¡¾´ð°¸¡¿Ó¦Öú»ØÌû

¡ï ¡ï
°®ÓëÓêÏÂ(½ð±Ò+2): 2011-11-27 21:06:30
ankang276(½ð±Ò+40, ·­ÒëEPI+1): 2011-11-28 18:31:06
Through the analysis of internal environments including enterprise marketing organization, marketing capability, financial resources, technology and manufacturing capability, etc, and a deeper analysis of external factors such as demand characteristics of products, existing competitors and new competitors, alternative products and resources, etc, we find out the problems existing in marketing process in Daqing Branch of China Petroleum Resin, which are the inadequacy product technical service, the limited product research and development ability and the marketing management problems, etc. While analyzing the existing problems, we give a further analysis of the causes, and put forward a marketing strategy to establish and perfect the enterprise product technology service, the product innovation and differentiation marketing, the marketing management and customer relationship management, etc. So as to ensure the effective implementation of the marketing strategy, we build high efficient marketing organization, standardized work procedure, information department and information channel construction, marketing management system and performance evaluation mechanism.
Äã¾ÍɵÏÂÈ¥°É~~
3Â¥2011-11-27 13:58:46
ÒÑÔÄ   »Ø¸´´ËÂ¥   ¹Ø×¢TA ¸øTA·¢ÏûÏ¢ ËÍTAºì»¨ TAµÄ»ØÌû

terry_well

ÈÙÓþ°æÖ÷ (ÖªÃû×÷¼Ò)

Ц°¾½¬ºý¡ª¡ªÂúÄÔ½¬ºý

ÓÅÐã°æÖ÷ÓÅÐã°æÖ÷

¡¾´ð°¸¡¿Ó¦Öú»ØÌû

¡ï
°®ÓëÓêÏÂ(½ð±Ò+1): 2011-11-28 08:41:53
ankang276(½ð±Ò+10): 2011-11-28 18:31:11
To find out the inadequacy of the technical service ability for the products in the process of marketing, the limitation of research and development capacity for the products, together with the problems of marketing management especially for Da-Qing Petroleum Resin Products Company, the reasons for such existing problems have been comprehensively analyzed at the same time.
    In order to ensure the effective implementation of marketing strategies, based on some new situations, according to the present problems in process of marketing, causes of an antidote against the disease in Da-Qing Branch of China Petroleum Resin Company, proposes to establish and perfect technology services for the enterprise¡¯s products, a high efficient marketing tissue, standardized work procedures, information department and information channel construction, marketing management systems and performance evaluation systems were finally established. At the same time, the product innovation and differentiation marketing, marketing management and customer relationship management of this company were also included.
»ù±¾ÉϾÍÊÇÓïÐòÓеãÎÊÌ⣬°ïÄãµ÷ÕûÁËһϣ¬Ï£ÍûÓÐËù×÷Óᣲ»Ó¦¸ÃÏëÖÐÎÄÒ»Ñù¸ã³ÉÒ»¾ä»°£¬Âß¼­¹ØÏµÒ»¶¨ÒªÇ¿¡£ÕâÊÇÓ¢ÎĵÄÌØµã¡£
Ç©Ãû:Ó¢ÎÄÃû¡°Terry¡±,EC°æ×¨Óã»ÖÐÎÄÃû¡°½¬ºý¸ç¡±£¬¹àˮרÓã¬Ð»Ð»ºÏ×÷£¡
4Â¥2011-11-28 01:59:23
ÒÑÔÄ   »Ø¸´´ËÂ¥   ¹Ø×¢TA ¸øTA·¢ÏûÏ¢ ËÍTAºì»¨ TAµÄ»ØÌû
Ïà¹Ø°æ¿éÌø×ª ÎÒÒª¶©ÔÄÂ¥Ö÷ ankang276 µÄÖ÷Ìâ¸üÐÂ
×î¾ßÈËÆøÈÈÌûÍÆ¼ö [²é¿´È«²¿] ×÷Õß »Ø/¿´ ×îºó·¢±í
[»ù½ðÉêÇë] ͶƱ:  ÓжàÉÙÈËÊǽñÌì²éϵͳ֪µÀ½á¹ûµÄ£¿ +15 °®¿´ÊéµÄ¿ÉÀÖ 2026-08-26 17/850 2026-08-27 00:35 by xxniao123
[»ù½ðÉêÇë] »ù½ð²»ÖУ¬¹²Ãã +5 eulota 2026-08-26 5/250 2026-08-26 23:33 by young90
[»ù½ðÉêÇë] ¿´°åÉÏÕâô¶àÖеģ¬ÓеãÏñ50ÈËȺÀï49¸öÈ˶¼ÊÇÆ­×ÓµÄÄÇÖָоõ¡­¡­ +3 a089 2026-08-26 3/150 2026-08-26 23:21 by young90
[»ù½ðÉêÇë] 2026ÄêµÄ¹ú¼ÒÉç¿Æ»ù½ðÏîĿͨѶÆÀÉóµÄйæÔòÓëж¯Ïò¡¢ÐÂÌôÕ½ +7 process2012 2026-08-23 10/500 2026-08-26 19:23 by hmhminy
[»ù½ðÉêÇë] ϵͳ²é²»µ½ +10 ¶­°Ëǧ 2026-08-26 10/500 2026-08-26 16:30 by Equinoxhua
[»ù½ðÉêÇë] Ôõô²é°¡ +5 huang1991js 2026-08-26 5/250 2026-08-26 16:09 by Equinoxhua
[»ù½ðÉêÇë] 2026Äê8ÔÂ25ÈÕ¹ú×ÔÈ»·Å°ñǰͻȻÊÕµ½ÁÐÈëÆÀÉóר¼ÒÓʼþ£¬ÓйØÏµÂ𣿠+25 ľˮ˼¶¹ 2026-08-25 28/1400 2026-08-26 14:53 by draco1987
[»ù½ðÉêÇë] ³öÀ´ÁË +9 trojank 2026-08-26 9/450 2026-08-26 14:25 by ±¦±´³æ×Ó
[»ù½ðÉêÇë] ¹úºÏÀïÃæÄÜ¿´µ½ÁË +7 Ò»»³Ü°Çï 2026-08-26 7/350 2026-08-26 11:23 by zhaosm1982
[»ù½ðÉêÇë] ϵͳ½ø²»È¥ +4 yanglien 2026-08-26 5/250 2026-08-26 11:10 by wenfengw83
[»ù½ðÉêÇë] ÏîÄ¿ÐÅÏ¢ºÍ¾­·ÑÐÅÏ¢ÔÚϵͳÀï¶¼¿ÉÒÔ¿´µ½ÁË +6 wittyboy 2026-08-26 14/700 2026-08-26 10:55 by wittyboy
[»ù½ðÉêÇë] ¹úºÏ¿É²éÁË +3 paperzjh 2026-08-26 3/150 2026-08-26 10:41 by LemmonTr
[Ö°³¡ÈËÉú] ѧÉúײ¼û¸¨µ¼Ô±ËÍÍâÂô£¬µÚ¶þÌìÈ«°à¶¼³ÁĬÁË +3 ¾¨ÓãÈÚ½ð_Õã½­_É 2026-08-22 3/150 2026-08-26 09:01 by zzuzxg
[»ù½ðÉêÇë] Å£À´£¡Ã×À´£¡ÃæÀ´£¡ +8 beefly 2026-08-26 8/400 2026-08-26 08:37 by xuzhipiao
[»ù½ðÉêÇë] ijЩ»ú¹¹£¬ÒÔЧÂʵÍΪÈÙ£¬ÒÔЧÂʵÍ×÷Ϊ´æÔڸР+9 yuleib84 2026-08-25 10/500 2026-08-25 17:14 by alexon
[»ù½ðÉêÇë] ½ñÈÕ²»·Å°ñ£¿Íø´«¹ú×ÔȻԤ¼Æ 8 Ô 27 Èտɲé½á¹û +17 ҽѧÀÏÄк¢ 2026-08-20 22/1100 2026-08-25 15:36 by ҽѧÀÏÄк¢
[»ù½ðÉêÇë] ûÓÐÈκÎÏûÏ¢-ÊDz»ÊǾÍÁ¹ÁË +9 ͼÀ²Í¼À² 2026-08-24 10/500 2026-08-25 11:59 by ÄϺ£Ð¡¸ç
[»ù½ðÉêÇë] ÈËÆø²»ÐÐÁË +11 fansofjerry 2026-08-21 11/550 2026-08-25 11:04 by ¹Â¶ÀµÄÓ¢ÐÛ6
[»ù½ðÉêÇë] ÎÒÃæÉÏÍêµ°ÁË +13 ÇÒÌý»¢Ð¥ 2026-08-20 14/700 2026-08-25 09:10 by mrkang
[»ù½ðÉêÇë] ʱ¼ä´Á½ñÌ죬20ºÅ±äÁË +5 archvillain 2026-08-20 5/250 2026-08-22 06:12 by hui_daxiao
ÐÅÏ¢Ìáʾ
ÇëÌî´¦ÀíÒâ¼û