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With the development of market economy in China, a large number of market players to enter the market and participate in marketing activities. Their economic activities and other aspects of management accounting, accounting supervision. And many of the subject of market economy that does not itself have the ability needed to be sought outside the accounting bodies and standardized service. In this context, many of these large accounting firm relevant institutions to enter the market, provide accounting services for the operation of the market economy, and expanding the scope of services. However, different accounting firm size, market orientation and professional development goals, have different capacities. That accounting firms are required to develop the suitable development of practical management models. While search for lack of management. Think through change management, creation of new management concepts, management to break old patterns, making it maintain lasting competitiveness in the industry.
Aiming at Shen da certified public accountants of the problems existing in the management survey, looking for reasons such as improve the pay and performance appraisal system, based on a reasonable employment mechanism, attracting retaining talent solutions.

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[ Last edited by Àî¼Óΰ on 2014-6-10 at 14:52 ]
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With the rapid development of China's market economy, a lot of market main body to enter the market, participating in market activities. The economic activities of accounting, accounting supervision and management etc.. And a lot of market economy itself does not have such ability, need to seek external, standardized services accounting mechanism. In this context, many related mechanism similar to CPA firms entered the market, provide accounting services for the operation of the market economy, and expanding the scope of services. However, different scale of accounting firm, development goals, market position and professional ability are different. Practical management mode which requires firms to develop their own. At the same time, find the problem management. Thinking through change management, the creation of new management ideas, break through the old mode of management, to keep the lasting competitiveness in the industry.
This paper think of existing accounting firm management problems in-depth investigation, put forward such as perfecting the compensation performance appraisal system, rational use mechanism based on finding the reasons, to attract and retain the talents and countermeasures.
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