| 查看: 559 | 回复: 3 | |||
| 当前只显示满足指定条件的回帖，点击这里查看本话题的所有回帖 | |||
[交流]
The Surprising Identity of Each Major Social Network.---BUSINESS INSIDER
|
|||
|
Each social media platform has cultivated a unique identity thanks to the demographics of the people who participating in the network. Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday. We explained in a recent report why many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once. In a new report from BI Intelligence, we break down the demographics of each major social media platform to help brands and businesses decide which networks they should prioritize. Being able to identify the demographics of the social media audiences at a granular level is the basis for all targeted marketing and messaging. The report also spotlights the opportunities that lie ahead for each social network, how demographics affect usage patterns, and why some platforms are better for brands than others. Here are some of our surprising findings: Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73%with incomes above $75,000 are on Facebook(compared to 17% who are on Twitter). Eight-six percent of Facebook's users are outside of U.S. Instagram: sixty-eight percent of Instagram's users are women. Twitter has surprisingly young user population for a large social network - 27% of 18 to 29-year-old in the U.S. use Twitter, compared to only 16% of people in their thirties and forties. LinkedIn is international and skews toward male users. Google+ is the most male-oriented of the major social networks. It's 70% male. Pinterest is the dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women. Tumblr is strong with teens and young adults interested in self-expression, but only 8% of U.S. Internet users with incomes above $75,000 use Tumblr. |
回复此楼» 猜你喜欢
一志愿中科大材料与化工，353分还有调剂学校吗
已经有13人回复
-
085600材料与化工调剂
已经有6人回复
-
320求调剂
已经有6人回复
-
期刊推荐
已经有5人回复
-
有没有接收比较快的sci期刊呀，最好在一个月之内的，研三孩子求毕业
已经有7人回复
-
又一批高校组建人工智能学院 师资行吗 不是骗人吗
已经有4人回复
-
297，工科调剂?河南农业大学本科
已经有15人回复
-
337求调剂
已经有3人回复
-
申博/考博
已经有5人回复
-
申博
已经有3人回复
★
小木虫: 金币+0.2, 抢了个小板凳，给个红包
小木虫: 金币+0.2, 抢了个小板凳，给个红包
|
， [ 发自手机版 http://muchong.com/3g ] |
3楼2013-09-27 23:40:28
|
1 [ 发自手机版 http://muchong.com/3g ] |
4楼2013-09-28 00:26:41
5