| 查看: 490 | 回复: 3 | |||
[交流]
The Surprising Identity of Each Major Social Network.---BUSINESS INSIDER
|
|
Each social media platform has cultivated a unique identity thanks to the demographics of the people who participating in the network. Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday. We explained in a recent report why many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once. In a new report from BI Intelligence, we break down the demographics of each major social media platform to help brands and businesses decide which networks they should prioritize. Being able to identify the demographics of the social media audiences at a granular level is the basis for all targeted marketing and messaging. The report also spotlights the opportunities that lie ahead for each social network, how demographics affect usage patterns, and why some platforms are better for brands than others. Here are some of our surprising findings: Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73%with incomes above $75,000 are on Facebook(compared to 17% who are on Twitter). Eight-six percent of Facebook's users are outside of U.S. Instagram: sixty-eight percent of Instagram's users are women. Twitter has surprisingly young user population for a large social network - 27% of 18 to 29-year-old in the U.S. use Twitter, compared to only 16% of people in their thirties and forties. LinkedIn is international and skews toward male users. Google+ is the most male-oriented of the major social networks. It's 70% male. Pinterest is the dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women. Tumblr is strong with teens and young adults interested in self-expression, but only 8% of U.S. Internet users with incomes above $75,000 use Tumblr. |
回复此楼» 猜你喜欢
上海工程技术大学【激光智能制造】课题组招收硕士
已经有6人回复
-
带资进组求博导收留
已经有11人回复
-
自荐读博
已经有5人回复
-
求个博导看看
已经有16人回复
-
上海工程技术大学张培磊教授团队招收博士生
已经有4人回复
-
求助院士们，这个如何合成呀
已经有4人回复
-
临港实验室与上科大联培博士招生1名
已经有9人回复
-
写了一篇“相变储能技术在冷库中应用”的论文，论文内容以实验为主，投什么期刊合适？
已经有6人回复
-
最近几年招的学生写论文不引自己组发的文章
已经有11人回复
-
中科院杭州医学所招收博士生一名（生物分析化学、药物递送）
已经有3人回复
★
小木虫: 沙发+1，金币+0.5, 恭喜抢个沙发，再给个红包
00waterh: 金币+3, thanks for ur sharing 2013-09-28 05:21:52
00waterh: 金币+3, thanks for ur sharing 2013-09-28 05:21:58
00waterh: 金币-6, i am sorry, a mistake:-P 2013-09-28 05:24:10
小木虫: 沙发+1，金币+0.5, 恭喜抢个沙发，再给个红包
00waterh: 金币+3, thanks for ur sharing 2013-09-28 05:21:52
00waterh: 金币+3, thanks for ur sharing 2013-09-28 05:21:58
00waterh: 金币-6, i am sorry, a mistake:-P 2013-09-28 05:24:10
| 1 |
2楼2013-09-27 23:40:15
★
小木虫: 金币+0.2, 抢了个小板凳，给个红包
小木虫: 金币+0.2, 抢了个小板凳，给个红包
|
， [ 发自手机版 http://muchong.com/3g ] |
3楼2013-09-27 23:40:28
|
1 [ 发自手机版 http://muchong.com/3g ] |
4楼2013-09-28 00:26:41