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SWOT is an analytical method, which is used to confirm the competitive advantage, competitive disadvantages, opportunities and threats of the enterprise.using this method ,the company's strategy can be combined with the external environment and internal resources  organically. Therefore, it is vital significant for formulating the company's future development strategy to identify  resource superiority and defect of the company and to understand the company's opportunity and challenge.
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SWOT is used to explore the advantages and disadvantages of the competition of the company, as well as the opportunity and the challenge. Furthermore, this method can integrate the strategy of the company with the external environment and the internal resource. Therefore, to develop the future strategy of the company, it is essential to identify the superiority and inferiority of the resource and understand the opportunity and challenge.

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SWOT is an analytical method to define the competitive advantages and disadvantages, opportunities and threats of the enterprise, and to integrate the enterprise strategy with internal resources and external environment. Therefore, identifying resource advantages and disadvantages of the company and understanding the company's opportunities and challenges are of significant importance for formulating the company's future development strategy.
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