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Anna: Help, help! (Banging on door) Tom: Help us! We're locked in. Narrator: Oh, dear. Ä㻹¼ÇµÃ Tom ºÍ Anna ±»·´ËøÔÚÎľ߹ñÀïÁËÂ𣿠ÄÇ¿ÉÔõô°ì£¿ ±ðÈË»áÔõÃ´ËµÄØ£¿ ÎÒÃÇÂíÉϾÍÒªÖªµÀ´ð°¸ÁË¡ Denise: Goodness, what's that? Anna is that you? And is that you Tom? Anna: Yes, help! We're locked in. Denise: Don't panic, I've got the key (unlocks door). There. How on earth¡ Tom: ¡it's not how it looks Denise. We were just¡ erm¡ Anna: ¡just looking for envelopes. Denise: Really?! Anna: Yes, yes, really. The door slammed shut and locked from the inside when Tom walked in. Tom: Yeah, she's right. Just walked in, shut the door and bang. Denise: Hmm. Let's just keep it our little secret shall we. (Aside to Anna) I thought you had better taste Anna! Paul: Ah, there you are Anna, I need a word with you¡ Oh, you look like you've been caught doing something you shouldn't! Ha ha. Anna: But I haven't. Paul: Just joking Anna. Now could you step in to my office, we need to touch base about the European marketing strategy. Anna: Are we playing baseball?! Narrator: No Anna! Touch base ÊÇÒ»¸ö±ÈÓ÷¡£ËûÏëºÍÄãÅöÅöÃæ£¬ÌÖÂÛһϹ¤×÷½øÐеÃÔõÑùÁË¡£Go on Anna, let's see what he has to say. Anna: Oh I see. (Office door shuts) That door doesn't lock does it? Paul: No, I don't think so. Right Anna. Biscuit? These new peanut ones are quite nice. So how are things, with the project? Anna: Well, I've done some cold calling and have an order from a company in France. Paul: I see. Very impressive ¨C but have they signed on the dotted line yet? Anna: The dotted line? Paul: Have they actually signed the contract yet? Anna: Well, no but¡ Paul: ¡that's the problem. There's a rival company who's also targeting the European market called Tutti Fruity - and they'll do anything to steal our customers. Anna: Oh I see. Paul: So to keep our head above water, we need a clear strategy¡ and that's why I've put you in charge. So what shall we do? Narrator: ÎҸоõ Paul ºÃÏñÊÇÒ»ÎÞËùÖª£¬ËùÒÔËû»¹Ö¸Íû×ÅÄãÄÜÏë³öЩºÃÖ÷Òâ¡£ Anna: I think you're right ¨C but I don't know what to say. Narrator: ¸æËßËûÐèÒª°Ñ¼Û¸ñѹµ½Êг¡×îµÍ¼Û price the rivals out of the market ÕâÑù¾ºÕù¶ÔÊÖ¶¼Ã»·¨¸úÄ㾺Õù£¬²»µÃ²»Í˳öÊг¡¡£Äã¿ÉÒÔ˵ corner the market Òâ˼ÊÇ¢¶ÏÊг¡¡£ Anna: Oh, thanks. That's very useful. Paul: So Anna, any thoughts? Anna: Lots Paul. I think we've got to compete on price¡ Paul: Oh yes. Anna: We need to price Tutti Fruity out of the market. We need to corner the market so that everyone knows we are the best choice for good quality, good value plastic fruit. Paul: I like it! Anna: And¡ and¡ Narrator: ¸æËßËûºÍ¿Í»§½¨Á¢ºÃµÄºÏ×÷¹ØÏµ·Ç³£ÖØÒª build good relationships with our customers. ¸ø¿Í»§ÃÇÌṩºÃµÄ·þÎñ¡£ Anna: ¡we need to build good relationships with our customers. Talk to them regularly, send them gifts¡ go and meet them face-to-face. Paul: Face-to-face? Yes, great idea ¨C just what I was thinking. If we follow this strategy I reckon there could be a bonus for us all by Christmas. Narrator: ¹§Ï²Ä㣬Anna ¸ÉµÃ²»´í¡£ºÜÓÐ˵·þÁ¦¡£Èç¹ûÄܰÑÄãµÄ½¨ÒéºÍÏ뷨ʵÏֵϰ£¬ÄǾÍÄÜÍì¾È¹«Ë¾ÁË¡£ÄÇÈÃÎÒÃÇÀ´¸´Ï°Ò»Ï¸ղÅÄãÓõ½µÄÄÇЩºÍÀ©´óÅ·ÖÞÊг¡Õ½ÂԼƻ®ÓйصĴʻãºÍ±í´ï¡ We've got to compete on price. We need to price the rivals out of the market. We need to corner the market. We need to build good relationships with our customers. Narrator: ²»´í£¬¿´ÆðÀ´ÊÂÇé½øÕ¹µÄ»¹ºÜ˳Àû£¬²»¹ýÕâ»á²»»á½ö½öÊDZíÃæÏÖÏó£¿ Denise: Anna! Anna! That man from France has called again and left a message. He's not happy this time. Something about us trying to rip them off! Anna: What? Rip them off? Denise: It means overcharging them or giving them poor quality goods. Anna: That's not fair. I'm going to have to sort this out. Narrator: That's it Anna! ¿ìÈ¥ºÍ¿Í»§¹µÍ¨Ò»Ï£¬±£³ÖÁ¼ºÃµÄºÏ×÷¹ØÏµ¿ÉÌ«ÖØÒªÁË¡£ÎÒÃÇÏ´νÚÄ¿Ôٻᡣ |
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