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¡¡¡¡A new study, published in the latest issue of the Journal of Consumer Research, shows that an occurrence known by marketers as the ¡°left-digit effect¡± drastically influences the choices that people make while buying various items. Simple experiments have proven that too little attention is paid to the digit on the right hand side of a price tag. For instance, people would rather buy something that is priced at $3.99 than those priced at $4.00. In actual stores, this is encouraged, as producers and managers have the final two numbers of the price printed with much smaller fonts than the first one or two.

¡¡¡¡×îÐÂÒ»ÆÚ¡¶Ïû·ÑÕßÑо¿ÔÓÖ¾¡··¢±íµÄÒ»·ÝÑо¿ÏÔʾ£¬Ò»ÖÖ±»Êг¡ÍƹãÈËÔ±³ÆÎª¡°×óλÊýЧӦ¡±µÄÏÖÏóºÜ´ó³Ì¶ÈÉÏÓ°ÏìÈËÃǹºÎïʱµÄ¾ö¶¨¡£ÊµÑéÖ¤Ã÷£¬ÈËÃÇÔÚ¹ºÎïʱ¶Ô¼ÛÇ©ÉÏСÊýµãÓÒ²àµÄÊý×Ö²¢²»ÊÇÌ«ÔÚÒâ¡£ÀýÈ磬ÈËÃǸüÔ¸Ò⹺Âò±ê¼ÛΪ3.99ÃÀÔªµÄÉÌÆ·£¬¶ø²»Ñ¡Ôñ4ÃÀÔªµÄÉÌÆ·¡£ÕâÖÖÏÖÏóÔÚʵÌåÉ̵êÖÐÒ²µÃµ½½øÒ»²½·Å´ó£¬É̼Ҵò³öµÄÉÌÆ·¼Û¸ñÖУ¬×îºóÁ½Î»Êý×ÖÓ¡µÃÃ÷ÏÔ±ÈǰÁ½Î»Êý×ÖСºÜ¶à¡£

¡¡¡¡¡°Shoppers pay a disproportionate amount of attention to the leftmost digits in prices and these leftmost digits impact whether a product's price is perceived to be relatively affordable or expensive,¡± the study says.

¡¡¡¡¸ÃÑо¿Ö¸³ö£º¡°Ïû·ÑÕߴ󲿷ֵÄ×¢ÒâÁ¦¶¼·ÅÔÚÉÌÆ·¼Û¸ñ×î×ó²àµÄÊý×ÖÉÏÃæ£¬¶øÕâЩÊý×Ö¾ö¶¨Á˸ÃÉÌÆ·¼Û¸ñÊÇ·ñÔڿɳÐÊÜ·¶Î§Ö®ÄÚ¡£¡±


ת×Ôhttp://news.iciba.com/study/listen/1560723.shtml?from=iciba2012



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