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ailing2023

铁杆木虫 (知名作家)

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[交流] 词句表达学习系列之二十已有11人参与

Do you know how to say团购？

It's called "group buying." It is a very popular marketing gimmick now.
A lot of my friends are just obsessed with group buying.

Group buying is a marketing gimmick, 什么是gimmick？

gimmick, 是花招，噱头。I call group buying a gimmick because it's used by retailers to attract more people to buy products of mediocre quality and popularity.

团购是个促销的花招. In that sense, group buying is just another form of price war.

Price war 价格战

People use group buying because they want the discount. They want to buy things at a lower price.

大家继续学习哦
坚持学习会有奖励哦
让我们一起学习共同进步\(^o^)/

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我的生活在每一个微笑里开始幸福！

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suplee: 金币+2, 多谢哈，果然源自汉语 2012-03-20 10:45:59

Group buying, also known as collective buying, offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the purchase. Origins of group buying can be traced to China[citation needed] where tuángòu or team buying was executed to get discount prices from retailer when a large group of people were willing to buy the same item. In recent time, group buying websites have emerged as a major player in online shopping business. Typically, these websites feature a "deal of the day", with the deal kicking in once a set number of people agree to buy the product or service. Buyers then print off a voucher to claim their discount at the retailer.[1] Many of the group-buying sites work by negotiating deals with local merchants and promising to deliver crowds in exchange for discounts.[2]

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