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研究报告论文：中国葡萄酒现状（2006 ）
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Title：Wine in China Final Report to the California Association of Wine Growers Time：March 2006 Author：Scott Rozelle and Daniel Sumner University of California Agricultural Issues Center and UC Davis Jikun Huang Center for Chinese Agricultural Policy Pages：260 The project summarizes a year of work researching China's wine economy. The study examines the horticultural and wine economy in China, and California's wine relationship with China. Table of Content Introduction.......................................................................................3 Section I: The Horticulture Economy of China..........................................4 I.1 The Economic Environment of China’s Horticulture Economy.................4 A. Consumption Forces.........................................................................4 B. Changes in Macro-Marketing/Processing Environment............................5 C. Changes in Macro-Production Trends..................................................9 I.2 The Actors—From a Micro-level.......................................................11 A. The Producers..............................................................................11 B. Traders and marketers....................................................................14 C. The Local Government and Role of Policy..........................................15 D. What makes China’s horticulture procurement so small-trader dominated. ......................................................................................................16 I.3 Competitiveness...........................................................................19 I.4 Export segment............................................................................20 Tables and Figures, Section I...............................................................22 II.1 The Macro Picture........................................................................56 A. Introduction/Overview.......................................................................56 B. History of Grape Wine in China.........................................................57 C. Domestic Production.......................................................................................58 D. Imports of Wine............................................................................61 II.2 The Actors.................................................................................62 A. Producers.........................................................................................62 B. Procurement of Wine Grapes...........................................................64 C. Wholesaling Wine: From Winery to Consumer.....................................66 D. Constraints to Selling Wine in China..................................................67 II.3 Supermarkets and Wine................................................................70 Tables and Figures, Section II..............................................................76 Section III: California’s Wine Relationships with China...............................99 III.1 U.S. exports of wine and related commodities to China and Hong Kong .....................................................................................................99 III.2 Tariffs and taxes on wine in China:.............................................100 III.3 Summary of a Survey on California wineries about marketing in China. ....................................................................................................101 III.4 Results of a respondent to a survey on California wineries about marketing in China ...................................................................................................103 Tables and Figures, Section III.........................................................113 Conclusion.....................................................................................133 List of References..........................................................................134 Appendix 1.2: List of specialized wine-importing and distribution agents in China ...................................................................................................140 Appendix 2: Supplemental Reference Materials Cited in Text.................148 http://aic.ucdavis.edu/research1/Wine_in_China.pdf [ Last edited by aoying2008 on 2006-11-26 at 18:33 ] |
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