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Title£ºWine in China Final Report to the California Association of Wine Growers Time£ºMarch 2006 Author£ºScott Rozelle and Daniel Sumner University of California Agricultural Issues Center and UC Davis Jikun Huang Center for Chinese Agricultural Policy Pages£º260 The project summarizes a year of work researching China's wine economy. The study examines the horticultural and wine economy in China, and California's wine relationship with China. Table of Content Introduction.......................................................................................3 Section I: The Horticulture Economy of China..........................................4 I.1 The Economic Environment of China¡¯s Horticulture Economy.................4 A. Consumption Forces.........................................................................4 B. Changes in Macro-Marketing/Processing Environment............................5 C. Changes in Macro-Production Trends..................................................9 I.2 The Actors¡ªFrom a Micro-level.......................................................11 A. The Producers..............................................................................11 B. Traders and marketers....................................................................14 C. The Local Government and Role of Policy..........................................15 D. What makes China¡¯s horticulture procurement so small-trader dominated. ......................................................................................................16 I.3 Competitiveness...........................................................................19 I.4 Export segment............................................................................20 Tables and Figures, Section I...............................................................22 II.1 The Macro Picture........................................................................56 A. Introduction/Overview.......................................................................56 B. History of Grape Wine in China.........................................................57 C. Domestic Production.......................................................................................58 D. Imports of Wine............................................................................61 II.2 The Actors.................................................................................62 A. Producers.........................................................................................62 B. Procurement of Wine Grapes...........................................................64 C. Wholesaling Wine: From Winery to Consumer.....................................66 D. Constraints to Selling Wine in China..................................................67 II.3 Supermarkets and Wine................................................................70 Tables and Figures, Section II..............................................................76 Section III: California¡¯s Wine Relationships with China...............................99 III.1 U.S. exports of wine and related commodities to China and Hong Kong .....................................................................................................99 III.2 Tariffs and taxes on wine in China:.............................................100 III.3 Summary of a Survey on California wineries about marketing in China. ....................................................................................................101 III.4 Results of a respondent to a survey on California wineries about marketing in China ...................................................................................................103 Tables and Figures, Section III.........................................................113 Conclusion.....................................................................................133 List of References..........................................................................134 Appendix 1.2: List of specialized wine-importing and distribution agents in China ...................................................................................................140 Appendix 2: Supplemental Reference Materials Cited in Text.................148 http://aic.ucdavis.edu/research1/Wine_in_China.pdf [ Last edited by aoying2008 on 2006-11-26 at 18:33 ] |
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