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Title£ºWine in China
Final Report to the California Association of Wine Growers
Time£ºMarch 2006
Author£ºScott Rozelle and Daniel Sumner
University of California Agricultural Issues Center and UC Davis
Jikun Huang
Center for Chinese Agricultural Policy
Pages£º260

The project summarizes a year of work researching China's wine economy. The study examines the horticultural and wine economy in China, and California's wine relationship with China.

Table of Content
Introduction.......................................................................................3
Section I: The Horticulture Economy of China..........................................4
I.1 The Economic Environment of China¡¯s Horticulture Economy.................4
A. Consumption Forces.........................................................................4
B. Changes in Macro-Marketing/Processing Environment............................5
C. Changes in Macro-Production Trends..................................................9
I.2 The Actors¡ªFrom a Micro-level.......................................................11
A. The Producers..............................................................................11
B. Traders and marketers....................................................................14
C. The Local Government and Role of Policy..........................................15
D. What makes China¡¯s horticulture procurement so small-trader dominated.
......................................................................................................16
I.3 Competitiveness...........................................................................19
I.4 Export segment............................................................................20
Tables and Figures, Section I...............................................................22
II.1 The Macro Picture........................................................................56
A. Introduction/Overview.......................................................................56
B. History of Grape Wine in China.........................................................57
C. Domestic Production.......................................................................................58
D. Imports of Wine............................................................................61
II.2 The Actors.................................................................................62
A. Producers.........................................................................................62
B. Procurement of Wine Grapes...........................................................64
C. Wholesaling Wine: From Winery to Consumer.....................................66
D. Constraints to Selling Wine in China..................................................67
II.3 Supermarkets and Wine................................................................70
Tables and Figures, Section II..............................................................76
Section III: California¡¯s Wine Relationships with China...............................99
III.1 U.S. exports of wine and related commodities to China and Hong Kong
.....................................................................................................99
III.2 Tariffs and taxes on wine in China:.............................................100
III.3 Summary of a Survey on California wineries about marketing in China.
....................................................................................................101
III.4 Results of a respondent to a survey on California wineries about marketing in China
...................................................................................................103
Tables and Figures, Section III.........................................................113
Conclusion.....................................................................................133
List of References..........................................................................134
Appendix 1.2: List of specialized wine-importing and distribution agents in China
...................................................................................................140
Appendix 2: Supplemental Reference Materials Cited in Text.................148

http://aic.ucdavis.edu/research1/Wine_in_China.pdf

[ Last edited by aoying2008 on 2006-11-26 at 18:33 ]
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