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2005年BEC高级口试真题及应考提示
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转贴： 2005年BEC高级口试真题及应考提示 Speaking Test Part II 1. Customer Relations: the importance of making customers feel valued 2. Company growth: the importance to a company of controlling expansion 3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company 4. Time Management: the importance of planning work time effectively 5. Project Development: how to ensure inter-departmental co-operation on new projects 6. Purchasing: how to evaluate and select new products 7. Personnel Management: the importance to a company of having well motivated staff 8. Strategic Planning: how to decide whether to purchase or rent company premises 9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to select a suitable agency to handle a company’s advertising 12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate the effectiveness of company training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17. Recruitment: how to ensure that the best candidate for a post is selected 18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that products or services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financial Management: how to identify ways of reducing costs in a company 30. Communication: how to achieve an effective working relationship between different departments within a company 31. Communication skills: the importance of understanding cultural differences when working in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate 34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a company of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance Samples（部分口语试题参考答案） 1、Customer Relations: how to maintain customer interest in a company’s products As is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers. First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading. All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies. 2、How to fill a key vacancy In order to fill a key vacancy, a company will usually follow the same standard procedure. It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on. Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter. Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company. The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want. Background Information 3、Career Planning: how to assess the career opportunities provided by different types of companies Career Planning Even after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved. Career Development: the importance of acquiring a range of skills throughout your career It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder. 4、Human Resources: how to provide effective support for new members of staff Training: The importance of a continuous programme of staff training within a company Staff Management: how to achieve and maintain high motivation among a workforce Motivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction. 5、Marketing Research Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research. We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities. A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms. 6、Marketing: the importance of packaging products appropriately In recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising. 7、Market Research: the importance of doing market research before launching a new product Sales: How to sell a product effectively in international markets Product Promotion: the importance of selecting appropriate members of staff to attend exhibitions Communication: the importance in business of maintaining contact with clients Public Relations: the importance of adequate supervision and training of staff who deal with the public 8、Management: How to run a meeting successfully Transport Management: the importance to a business of an efficient public transport system Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline. Transport Management: the importance of using environmentally friendly means of transport whenever possible 9、Health & Safety Employee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars. Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries. 10、Life Skills: the importance of being able to cope with stress in a job Technology: the importance of training staff in how to use new technology when introducing it into the workplace. |
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BEC高级考试听力部分04年全真试题 LISTENING PART ONE Questions 1 - 12 ·You will hear the General Manager of Artis Ltd. giving her staff instructions about the arrangements for a visit to the company by a group of international agents. · As you listen, for questions 1 - 12, complete the notes using up to three words or a number. · You will hear the recording twice. ARTIS LIMITED Arrival Briefing notes for visit of foreign agents 1 The agents will be brought to Artis┄┄┄┄┄┄┄┄┄┄┄┄┄at 9 a.m. 2 The agents will need to be taken to the┄┄┄┄┄┄┄┄┄┄by 9.30a.m. Rest of day 3 The first place for the agents to see is the ┄┄┄┄┄┄┄┄┄┄┄┄┄┄ 4 The second place is the┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄department. 5 In the cafeteria, a video of the new┄┄┄┄┄┄┄┄┄┄┄┄will be shown. 6 The last place they will visit will be the┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄ Must remember 7 All staff must ┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄ 8 lt’s necessary to have two┄┄┄┄┄┄┄┄┄┄┄┄available at all times. 9 Each agent must be given an┄┄┄┄┄┄┄┄┄┄before the presentation. 10 The agent from Bolivia needs an┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄ Evening entertainment 11 The latest time to arrive at the restaurant is┄┄┄┄┄┄┄┄┄┄┄┄┄ 12 The┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄will be at 9 p.m. PART TWO Questions 13-22 ·You will hear five different people talking about a special training programme for their company. · For each extract there are two tasks. For Task One, choose the person who is speaking from the list A-H. For ask Two, choose the opinion that each person expresses from the list A-H. · You will hear the recording twice. TASK ONE - PERSON ·For questions 13 - 17, match the extracts with the people, listed A - H. · For each extract, choose the person who is speaking. · Write one letter A - H next to the number of the extract. A the sales director B the managing director C a secretary D a new junior manager E the advertising manager F the finance director G the catering manager H the information technology manager 13______ 14______.. 15______.. 16______. 17______.. TWO - OPINION · For questions 18 - 22, match the extracts with what the people say, listed A - H. · For each extract, choose the opinion expressed. · Write one letter A - H next to the number of the extract. A There are good ideas, but little of practical value. B The sessions go on too long. C It may be difficult to remember everything. D There are too many specialised sessions. E The eating arrangements should be improved. F Technology isn’t being given enough importance. G The training methods are old-fashioned. H People expect too much from the progmmme. 18 ________ 19 ________ 20 ________ 21 ________. 22 ________. PART THREE Questions 23 - 30 · You will hear part of a conversation between two company employees, a woman called Rose and a man called Steve. · For each question 23 - 30 mark one letter, A, B or C, for the correct answer. · You will hear the recording twice. 23 The main benefit of suggestions schemes is that they improve A profitability. B motivation. C efficiency. 24 When receiving a suggestion, it’s essential to A publicise it. B implement it. C research it. 25 In this scheme, it will be necessary to exclude A staff in research and development. B junior staff. C senior management. 26 The reward for a successful suggestion will be paid A over a five year period. B after three years. C at a fifth of the total value. 27 When starting the scheme, Rose and Steve will emphasise how it could A increase sales. B be enjoyable. C help promotion. 28 The scheme will be started at A a regional office. B head office. C all offices. 29 Staff will make their suggestions by A using a special box. B sending a memo. C telephoning. 30 Rose and Steve will report to the board on A the quality of suggestions.the value of suggestions. C the number of suggestions. 高级：04年10月BEC高级写作全真题 WRITING［写作］ PART ONE · The bar chart below shows the number of complaints made by consumers about different types c products and services in the years 1994 and 1997. · Using the information from the bar charts, write a short report summarising the changes that took place between 1994 and 1997. · Write about 100 words on your answer sheet. PART TWO Question 52 · Your company or organisation is becoming more successful. In order for this success to continue, you want to expand and increase the budget of your department. The Directors have asked you to write a report saying why your department needs extra money. · Write the report, explaining why your department needs more money, and include the following points: · whether extra staff are needed (and, if so, why) · whether changes to the office space and equipment should be made · what plans you have for future development · how the investment would generate extra business · Write 200 - 250 words on your Answer Sheet. 高级：05年2月BEC高级模拟口试 Stage One Interlocutor：Good morning. My name is John Smith, and this is my colleague, Mary Clinton. And your names are Li Hua and Wang Wei? Li: Yeah Wang: Yeah Interlocutor: Thank you. Now, first of all, we’d like to know something about each of you. Mr. Li, can you tell me about yourself? Li: My pleasure. As you know, my name is Li Hua. I’m from Jiangsu province. I’m now studying in Suzhou University. And I’m majoring in international trade there. Interlocutor: Thank you. Mr Li. Now Mr. Wang, can you tell me about your ambitions? Wang: Yes. I am now a student with Suzhou University majoring in business administration. I hope I can get my MBA and join a world-famous multinational company. And after I have had enough experience, I am going to start a company of my own. Interlocutor: Thank you, Mr. Wang. And Mr. Li, could you tell me about your ambitions? Li: A big question for me indeed. I’ve never thought about it, but I bet I’ll work towards a CEO of a big multinational corporation. That’s my goal in life. And that’s why I am spending so much time on English, business English in particular. Interlocutor：Mr. Li, you said you’re spending a lot of time on business English. Do you think business English is difficult to learn? Li: Not exactly, though it may be difficult at the initial stage. The thing is that you need to have some business knowledge before you start to learn business English. Interlocutor：How about you, Mr. Wang? Is it difficult for you? Wang: Not really. You know, I like English very much, and my major is business administration. So I have always found business English very interesting. Stage Two The importance of having a good CV Well, in my opinion, you can never underestimate the importance of having a good CV. In the majority of cases, your CV is the employer’s first impression of you, your first chance to impress your potential employer, let’s say. It is the essential illustration of your suitability for the job, showing how your skills and experience match your employer’s requirements. But more than that, it shows your ability to summarize, prioritize and present information effectively, essential skills in today’s job market. It also shows your linguistic and communicative abilities. Even though employers these days use a variety of selection techniques, such as analyzing your handwriting, a good TV is still the single most important part of any application. Stage Three Time Management Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss, and decide together: why poor time management can become a major problem in companies what procedures could be adopted to ensure that time is managed effectively. Zhang: Hi, Ms Wang, you know, our company is sort of out of control these days. Don’t you think so? Wang: Yeah. Everything seems to be in disorder here in our company. And that obviously has a lot to do with poor time management. Zhang: You mean poor time management has caused all these problems. Why? Wang: When time is not well planned within a company, they usually do not allocate blocks of time to specified tasks. They do not have a definite idea of when they should complete a certain task. And … Zhang: And I think they often neglect the ordering of priorities. I mean certain tasks need our prior attention. But in our company every task is treated on an equal basis, even if it is a very urgent task. Wang: That’s the point. So time should be planned according to the importance of the tasks we need to deal with. Zhang: So what do you think we can do so that time is managed effectively here in our company? Wang: You mean what procedures we can adopt? Zhang: Sure. That’s what our boss is asking us to do. Right? Wang: Right. I think we’ve got a lot to do. First, we should make all the staff members realize how important effective time management is to our company. Zhang: Yes, I think we can give them instruction in time management, especially those in supervisory positions. Wang: Right, perhaps we can run a few training programs for them. If need, we may invite some experts from outside to help us. Zhang: Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not. Wang: Yes, that’s a good idea. And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to. In this way, we can make sure that important tasks are dealt with first. Zhang: Good idea. So to sum up, our company should run a few training programs, and every staff member should write a job description of their own. Wang: And rules should be made as to what kind of job should be given priority to. |
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