| 查看: 389 | 回复: 0 | |||
mechen
|
[交流]
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and ..
|
|
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics 2nd Edition 2009 by Mark Paich This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements. |
回复此楼» 本帖附件资源列表
-
欢迎监督和反馈：小木虫仅提供交流平台，不对该内容负责。
本内容由用户自主发布，如果其内容涉及到知识产权问题，其责任在于用户本人，如对版权有异议，请联系邮箱：xiaomuchong@tal.com - 附件 1 : Pharmaceutical_Product_Branding_Strategies：_Simulating_Patient_Flow_and_Portfolio_Dynamics_2nd_Edition_2009_by_Mark_Paich.pdf
2018-04-08 17:00:52, 5.67 M
» 猜你喜欢
自荐读博
已经有9人回复
-
投稿Elsevier的杂志（返修），总是在选择OA和subscription界面被踢皮球
已经有8人回复
-
自然科学基金委宣布启动申请书“瘦身提质”行动
已经有4人回复
-
求个博导看看
已经有18人回复