| 查看: 391 | 回复: 0 | |||
mechen
|
[交流]
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and ..
|
|
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics 2nd Edition 2009 by Mark Paich This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements. |
回复此楼» 本帖附件资源列表
-
欢迎监督和反馈：小木虫仅提供交流平台，不对该内容负责。
本内容由用户自主发布，如果其内容涉及到知识产权问题，其责任在于用户本人，如对版权有异议，请联系邮箱：xiaomuchong@tal.com - 附件 1 : Pharmaceutical_Product_Branding_Strategies：_Simulating_Patient_Flow_and_Portfolio_Dynamics_2nd_Edition_2009_by_Mark_Paich.pdf
2018-04-08 17:00:52, 5.67 M
» 猜你喜欢
拟解决的关键科学问题还要不要写
已经有7人回复
-
存款400万可以在学校里躺平吗
已经有19人回复
-
国自然申请面上模板最新2026版出了吗？
已经有19人回复
-
请教限项目规定
已经有3人回复
-
基金委咋了？2026年的指南还没有出来？
已经有10人回复
-
基金申报
已经有6人回复
-
推荐一本书
已经有13人回复
-
纳米粒子粒径的测量
已经有8人回复
-
疑惑？
已经有5人回复
-
计算机、0854电子信息（085401-058412）调剂
已经有5人回复