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2015 Chinese national box office sales reach 44-billion RMB已有2人参与
2015 was a great year for film box office results, with Chinese films scoring a successful year, creating new records one after another. Many are especially optimistic about the current status of domestic pictures, but is China really winning the battle with its Hollywood and interntational counterparts?
The national box office sales of 2015 reached 44-billion RMB Yuan in total, a 48% rise compared to the 29.7-billion Yuan of 2014. This is the largest growth in recent years. About 61% of the sales went to domestic productions.
More than 8-thousand new screens were put into use in 2015. That means 22 new screens opened everyday in China.
The number of people watching films in the cinema also enjoyed a 51% annual increase, surpassing 1.2-billion in 2015. Ticket sales were particularly demanding on several festive occasions, such as Spring Festival and National Day holiday slots. Online ticket services made significant contribution.
"More and more people book their film tickets online. During summer time about 80% of our tickets were booked online. This is because the ticket websites are eagerly promoting their services, so would offer a huge discount for consumers, " said Hu Qinming,Lumiere Pavilions, Beijing.
Now China is the second largest film market in the world after the United States, and proudly the fastest growing one in the world.
"I've just got back from a trip to Hollywood. Judging from what I've experienced, the film industry in China is far behind our American counterparts - We have just learned a little about the framework. It's merely a start and there's a long way to go," said Guan Hu, the director.
What's more, having created a few top-grossing or critically acclaimed films doesn't add credit to the poorly-produced ones. When it comes to the average quality of domestic film productions, there's still room to improve.
"For a fully developed franchise, box office sales are not the only source of income. The Blu-ray releases and digital distribution, official merchandise, even video games and theme parks are all profitable aspects," said Ni Yuehong, Deputy Director, Beijing Film Academy.
In China, these aspects of a film production are hardly developed. However, films such as "Monster Hunt" and the recent "MOJIN - The Lost Legend" have showed further potential for becoming a fully developed franchise, with a growing commercial value and slickness to these Chinese blockbusters.
It seems that with bigger and better local films and growing audiences, the growth of the Chinese market will not only benefit itself, but also be expected to rival Hollywood some time soon.