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    ¡°Clinically Proven.¡± ¡°   (1)    Technology.¡± ¡°Ten Years of Genetic Research.¡± These are    (2)    you might expect to find in the pages of Scientific American. But these descriptions also show up in commercials and print ads for cosmetics.
    Now a study finds that some¡ªwell, make that a lot¡ªof those science-sounding claims are simply not true.
    Researchers looked at nearly 300 ads in    (3)    such as Vogue. They analyzed claims in the ads and ranked them on a    (4)    ranging from acceptable to outright lie. And they found that just 18 percent of the boasts that the researchers looked at were true. 23 percent were outright lies. And 42 percent were too    (5)    to even classify. The study is in the Journal of Global Fashion Marketing. The   (6)    regulates what goes into your cosmetics and what goes on the label. If a claim is blatantly untrue, the FDA can take action. Vague language on labels may be a way to keep the FDA at bay.
       (7)    , ads are regulated by the Federal Trade Commission. Just last year they charged L¡¯Oreal for deceptive advertising of its G¨¦nifique products, which the company said were ¡°clinically proven¡± to    (8)    genes¡¯ activity that would lead to the production of    (9)    causing ¡°visibly younger skin in just seven days.¡± A settlement agreement forced L¡¯Oreal to back off on the claims.  
    So take those cosmetic ads with a grain of that salt scrub¡ªafter all, if scientists had really come up with a product that reversed your    (10)    or grew your eyelashes, it would sell itself.

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1.raised concerns
2.complying
3.compulsory
4.quota
5.capable
6.hosts
7.condemned
8.persecuted
9.criticized
10.operatives