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ÔÚһƪÎÄÏ×Àï¿´µ½Ò»¸ö¹«Ë¾µÄÀý×Ó£¬Ò»¼ÒÒ½ÁÆÉ豸¹«Ë¾£¨a medical device firm£©£¬¼ò³ÆRPN£¬ specializes in high-tech products and is a leading provider of novel products that serves the sleep and respiratory markets (˯ÃßÓëºôÎüϵͳÊг¡)£¬ ºóÃæÌáµ½ËûÃǵÄÏúÊÛ²úÆ·ÊÇBlue Light Product£¬ÒòΪÎÒµÄÂÛÎÄÒª²ÉÓÃÕâ¼Ò¹«Ë¾µÄÀý×Ó£¬ËùÓÐҪŪÇå³þ£¬¿ÉÊÇÔÚÍøÉÏÔõôËÑË÷¶¼ÕÒ²»µ½Õâ¸ö¹«Ë¾£¬ ¿ÒÇë¸÷λ´óÏÀ°ï°ï棬ÌṩһÏÂÕâ¼Ò¹«Ë¾µÄÓ¢ÎÄÈ«³Æ»òÕßÖÐÎÄÃû£¬Ð»Ð»´ó¼ÒÁË¡£ Ó¢ÎÄÔÎÄÊÇ£ºOur research was motivated by the need of a medical device firm (RPN) which specializes in high-tech products and is a leading provider of novel products that serves the sleep and respiratory markets.Management in the sleep/wake and insomnia market has to determine how much resource to allocate to the sales of the Blue Light product and whether to participate in the manufacturer's product quality improvement efforts. |
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