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泰山医院是始建于1860年，是山东建院最早的规模性西医医院之一,设39个临床科室，15个医技科室、11个职能科室。然而近年来，医院年门诊量却显示出明显下滑，收入增长比较同级医院中心医院明显下降，不少医护人员及患者对医院提出不少抱怨。医院的管理阶层急欲找出这些潜在的的原因，为医院在未来发展方向的进行战略分析。 本企业咨询项目，在初期的探勘调查阶段，首先将对医院内部的主管、员工及患者进行访谈，以了解问题的可能原因和范围。接着计划调查、搜集各种目前影响医院发展的资料，经此方式所获取的原始数据，将利用统计图表及方法，经由一项有系统的分析，来制定出医院未来发展的战略。旨在调查泰山医院在医疗硬件及软件方面的配置，及在整个医疗市场中的定位，项目之目标在于发展出一套有效的策略与方法，改善泰山医院目前的发展瓶颈。执行此咨询项目所搜集到的信息，经过分析判读后，将用来做为对泰山医院提升、改善建议根据。此外，本咨询项目亦将探讨泰山医院可持续发展的可能性，以便更进一步加强泰山医院面对未来发展挑战的实力。同时应用现代营销理论分析模式，结合泰山医院的性质与特点，进行了医院的优势分析、劣势分析、市场机会分析和市场威胁分析，并提出了相应的对策。 泰山医院实施上述战略以后，预计将达到以下效果：提升泰山医院的企业形象和品牌。对潜在竞争者即欲加入到医疗业内的其他医院起到战略阻绝的作用。原来的组织机构将不适应战略规划的发展，而是逐渐过渡到适应战略规划发展的新的形式。促进泰山医院进行系统的业务流程再造。促进医院文化的发展，打造富有泰山医院特色的企业文化。 |
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xhzyyangyang
木虫 (正式写手)
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- 帖子: 724
- 在线: 4.5小时
- 虫号: 451858
- 注册: 2007-11-05
- 性别: MM
- 专业: 新药研发，申请国家项目资
3楼2008-02-21 22:01:41
xhzyyangyang
木虫 (正式写手)
- 应助: 0 (幼儿园)
- 金币: 3687.7
- 红花: 1
- 帖子: 724
- 在线: 4.5小时
- 虫号: 451858
- 注册: 2007-11-05
- 性别: MM
- 专业: 新药研发，申请国家项目资
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Hospital in Mount Taishan starts to set up in 1860, is Shandong to set up one of the earliest scale doctor hospital in the hospital, establish 39 clinical section rooms, 15 medical technology section rooms, 11 working talent section rooms.However in recent years, hospital year amount of out-patient service but display an obvious fall, the income increases more and together the class hospital center hospital to descend obviously, not a few medical personnels and sufferer put forward not a few complaints to the hospital.The management stratum nasty desire of the hospital finds out the reason of these latents, ising directional for hospital in the future development of carry on strategy analysis. This business enterprise consults with item, prospecting inquisition stage primevally, first will to hospital inner part of the supervisor, employee and sufferer carry on an interview to understand possible reason and scope of[with] problem.Plan inquisition, collection various data which influence a hospital development currently immediately after, original data taken by this way acquisition, will make use of statistical charts and method, through a systematic analysis, draw up a hospital future development of strategy.The aim is investigating hospital in Mount Taishan to install in the medical treatment hardware and the software, and in the whole fixed position in the medical treatment market, the target of item lies in developing a set of valid strategy and method, improving the current development bottleneck of hospital in Mount Taishan.Performance this consultation the information collected by item, will use to be used as to promote and improve suggestion basis to hospital in Mount Taishan after judging to read through analysis.In addition, this consultation item also cans keep on the possibility of development hospital in study Mount Taishan, in order to further strengthen the real strenght that hospital in Mount Taishan faces a future development challenge.Apply modern marketing theories analysis mode in the meantime, combine property and characteristics of hospital in Mount Taishan, carried on the advantage of the hospital analysis, bad situation analysis, analysis and market of the market opportunity threaten analysis, and put forward a homologous counterplan. Hospital in Mount Taishan after carrying out above-mentioned strategy, anticipating will attain following result  romote business enterprise image and brand of hospital in Mount Taishan.To latent competitor namely the desire join other hospitals in the medical treatment industry to have strategy to obstruct of function.Originally of organize organization won't adapt the development of strategic programming, but the new form which transfers to adapt a strategic programming to develop gradually.Promote hospital in Mount Taishan carry on the business process reengineering of system.Promote the hospital cultural development, create the corporate culture of[with] full of hospital special features in Mount Taishan. |
2楼2008-02-21 21:57:34
4楼2008-02-22 18:35:11
