| 查看: 519 | 回复: 6 | ||
| 【奖励】 本帖被评价5次，作者xiexie99增加金币 4.5 个 | ||
| 当前主题已经存档。 | ||
| 当前只显示满足指定条件的回帖，点击这里查看本话题的所有回帖 | ||
[资源]
【共享】Understanding consumers of food products（2007）【已搜无重复】
|
||
|
Understanding consumers of food products Publisher: CRC Number Of Pages: 671 Publication Date: 2007-01-16 Sales Rank: 1938116 ISBN / ASIN: 084939144X EAN: 9780849391446 Binding: Hardcover Manufacturer: CRC Studio: CRC Average Rating: 0 In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behavior is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural context is increasingly important as markets become increasingly diverse and international. The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part 2 examines the role of consumers' attitudes towards quality and marketing, and their views on food preparation and technology. Part 3 covers cultural and individual differences in food choice as well as addressing potential influential factors such as age and gender. Important topics such as public health and methods to change consumers' preferences for unhealthy foods are discussed in part 4. The final section concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption. Understanding consumers of food products will provide a standard reference for all those in the food industry concerned with product development and regulation. Professor Lynn Frewer and Professor Hans van Trijp both work at the Marketing and Consumer Behaviour Group of the highly regarded Wageningen University, The Netherlands, where Lynn Frewer holds the Chair of Food Safety and Consumer Behaviour and Hans van Trijp holds the Chair of Marketing and Consumer Behaviour. http://mihd.net/zwke21 http://rapidshare.com/files/6544 ... 0090-1845690095.pdf |
回复此楼» 猜你喜欢
Help: SSRN无法打开，如何删除预印本？寻找能登录 SSRN 的人 或 方法
已经有4人回复
-
英国利兹大学食品科学与营养学院博士研究生招聘（CSC联合培养）
已经有8人回复
-
食品科学论文润色/翻译怎么收费?
已经有222人回复
-
求助新西兰租房签证
已经有0人回复
-
葡萄糖溶液喷雾干燥
已经有4人回复
-
凯氏定氮测粗蛋白：空白管竟藏大秘密
已经有0人回复
-
Springer期刊投稿求助
已经有4人回复
4楼2007-10-29 10:12:24
2楼2007-10-27 11:32:13
3楼2007-10-28 08:05:55
5楼2008-04-25 17:21:38