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[交流] 【2012-12-30】Consortium for International Marketing Research (CIMaR) - Annual C

会议城市:
Adelaide, Australia
截稿日期:
2012年12月30日

Consortium for International Marketing Research (CIMaR) - Annual Conference 2013
10-13th April 2013, Adelaide, Australia

Marketing in Diversity: Decline of the old and rise of the new world markets
In this time of diversity and globalization, there is a continual re-arrangement of production and consumption patterns. Emerging-market firms are finding innovative ways to connect to customers, and understanding cultural factors is becoming more important at the same time as cultural difference seem less of a barrier. We now require development of new theoretical insights, to understand the increasing diversity of strategic opportunities; with new markets, resources and technologies leading to new ways for firms to connect with consumers.

Conference Co-Chairs: Associate Professor Susan Freeman and Dr. Christopher Medlin

See the conference website for full details: including registration and accommodation details.

https://business.adelaide.edu.au/events/cimar/

Call for papers
We welcome the following submissions related to the themes of international marketing and business in a time of increasing diversity.
Competitive Paper (maximum 25 pages)
Workshop Paper (10-15 pages)
Panel Proposals
Proposals from research students

All submissions will be subject to a double blind review process. The deadline for submissions is 31st December 2012. Authors will be advised of the review process by the 31st January.
Send your abstracts and papers to: cimar2013@adelaide.edu.au.

Australian New Zealand International Business Conference (ANZIBA)

Macquarie University in Sydney are hosting a second conference that CIMaR 2013 delegates might also be interested in attending.
The Australian New Zealand International Business Conference (ANZIBA)
18-20 April 2013.
www.anziba.org
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