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【2012-12-30】Consortium for International Marketing Research (CIMaR) - Annual C
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Consortium for International Marketing Research (CIMaR) - Annual Conference 2013 10-13th April 2013, Adelaide, Australia Marketing in Diversity: Decline of the old and rise of the new world markets In this time of diversity and globalization, there is a continual re-arrangement of production and consumption patterns. Emerging-market firms are finding innovative ways to connect to customers, and understanding cultural factors is becoming more important at the same time as cultural difference seem less of a barrier. We now require development of new theoretical insights, to understand the increasing diversity of strategic opportunities; with new markets, resources and technologies leading to new ways for firms to connect with consumers. Conference Co-Chairs: Associate Professor Susan Freeman and Dr. Christopher Medlin See the conference website for full details: including registration and accommodation details. https://business.adelaide.edu.au/events/cimar/ Call for papers We welcome the following submissions related to the themes of international marketing and business in a time of increasing diversity. Competitive Paper (maximum 25 pages) Workshop Paper (10-15 pages) Panel Proposals Proposals from research students All submissions will be subject to a double blind review process. The deadline for submissions is 31st December 2012. Authors will be advised of the review process by the 31st January. Send your abstracts and papers to: cimar2013@adelaide.edu.au. Australian New Zealand International Business Conference (ANZIBA) Macquarie University in Sydney are hosting a second conference that CIMaR 2013 delegates might also be interested in attending. The Australian New Zealand International Business Conference (ANZIBA) 18-20 April 2013. www.anziba.org |
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