| 查看: 1068 | 回复: 17 | ||
| 【奖励】 本帖被评价17次，作者嬉皮士增加金币 13.4 个 | ||
[资源]
BMW-Secret life of cars
|
||
|
和大家分享一本英文原版书籍，也可说是宝马公司的研究报告。目录如下 3 BMW Introduction 4 Editorial Team Introduction 6 Chapter 1: The pleasure principle Why driving makes us happy – secrets of the somatomorphists – how BMW cars emotionally engage you – the hidden geniuses of the Projekthaus – love at first drive – reinventing cars for the 21st Century 16 Chapter 2: The homing instinct The peculiarities of personalisation – why being annoyed when someone else messes up your car is perfectly natural – the cupholder principle – how we build bonds – BMW’s understanding of detail in personal spaces – why a BMW is like a tailored suit – making cars ‘sing’ 28 Chapter 3: Sign of the times Now the car is yours, share it with the world – co-operation, collaboration, and the hitherto unacclaimed language of driving – a society on the move – understanding how driving really is – the difficult question of letting people out at junctions – when the going gets tough, BMW engineers get you going 42 Chapter 4: Work, rest and play The car as a psychological space – satellite navigation secrets and BMW’s vision for the future – some rather nice ways in which relationships can change in cars – why no one wants to sit behind dad – cars as places of joy – how BMW are working to make cars that meet these demands – BMW cars and weddings – BMW soothes those stressful situations 56 Chapter 5: You and yours What your car says about you – the new rules for car brands – an anthropomorphic investigation into the rituals of car care – BMW’s vision for customisation in the future – how a small key can keep you in mind – the user-generated, personalised BMW is coming – the ritual of car washes – wiki-economies 66 Epilogue 70 Methodology 74 Glossary |
回复此楼» 本帖附件资源列表
-
欢迎监督和反馈：小木虫仅提供交流平台，不对该内容负责。
本内容由用户自主发布，如果其内容涉及到知识产权问题，其责任在于用户本人，如对版权有异议，请联系邮箱：xiaomuchong@tal.com - 附件 1 : BMW_Secret_Life_of_Cars.pdf
2012-09-06 20:29:37, 3.27 M
» 猜你喜欢
申请博士求职
已经有1人回复
-
北京理工大学于兴华教授团队招收博士研究生 2026年9月入学
已经有11人回复
-
金属材料论文润色/翻译怎么收费?
已经有202人回复
-
TC4钛合金激光焊接金相组织分析
已经有2人回复
-
求助低温等离子渗氮
已经有0人回复
-
合金高温性能
已经有0人回复
-
小木虫没落了，除了祈祷帖子，几乎看不到有价值的帖子
已经有19人回复
-
求一篇论文，出自Molecular Simulation，
已经有0人回复
-
考博求助
已经有2人回复
简单回复
ghsues2楼
2012-09-07 08:45
回复
五星好评 顶一下，感谢分享！
开心与哈哈3楼
2012-09-07 09:29
回复
五星好评 顶一下，感谢分享！
lovenovo4楼
2012-09-07 14:36
回复
五星好评 顶一下，感谢分享！
jyhustb5楼
2012-09-08 03:16
回复
五星好评 顶一下，感谢分享！
sonylu6楼
2012-09-12 23:07
回复
五星好评 顶一下，感谢分享！
zjj猪7楼
2012-09-13 13:26
回复
五星好评 
2012-10-17 19:38
回复
五星好评 顶一下，感谢分享！
2012-10-21 20:41
回复
五星好评 顶一下，感谢分享！
zuozhenlong10楼
2012-12-07 15:19
回复
五星好评 顶一下，感谢分享！
fujingqiu11楼
2012-12-08 03:30
回复
五星好评 顶一下，感谢分享！
ywjywj12楼
2012-12-13 17:53
回复
三星好评 顶一下，感谢分享！
raulidol13楼
2013-01-20 12:59
回复
五星好评 顶一下，感谢分享！
zzl79051114楼
2013-04-05 08:38
回复
五星好评 顶一下，感谢分享！
fengshenglk115楼
2014-04-06 15:02
回复
五星好评 顶一下，感谢分享！
hedy_hedy16楼
2014-04-06 20:12
回复
五星好评 顶一下，感谢分享！
白纸。。。17楼
2015-06-07 09:15
回复
五星好评 
cuiguoyi18楼
2018-01-22 07:45
回复
五星好评 顶一下，感谢分享！