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BMW-Secret life of cars
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和大家分享一本英文原版书籍，也可说是宝马公司的研究报告。目录如下 3 BMW Introduction 4 Editorial Team Introduction 6 Chapter 1: The pleasure principle Why driving makes us happy – secrets of the somatomorphists – how BMW cars emotionally engage you – the hidden geniuses of the Projekthaus – love at first drive – reinventing cars for the 21st Century 16 Chapter 2: The homing instinct The peculiarities of personalisation – why being annoyed when someone else messes up your car is perfectly natural – the cupholder principle – how we build bonds – BMW’s understanding of detail in personal spaces – why a BMW is like a tailored suit – making cars ‘sing’ 28 Chapter 3: Sign of the times Now the car is yours, share it with the world – co-operation, collaboration, and the hitherto unacclaimed language of driving – a society on the move – understanding how driving really is – the difficult question of letting people out at junctions – when the going gets tough, BMW engineers get you going 42 Chapter 4: Work, rest and play The car as a psychological space – satellite navigation secrets and BMW’s vision for the future – some rather nice ways in which relationships can change in cars – why no one wants to sit behind dad – cars as places of joy – how BMW are working to make cars that meet these demands – BMW cars and weddings – BMW soothes those stressful situations 56 Chapter 5: You and yours What your car says about you – the new rules for car brands – an anthropomorphic investigation into the rituals of car care – BMW’s vision for customisation in the future – how a small key can keep you in mind – the user-generated, personalised BMW is coming – the ritual of car washes – wiki-economies 66 Epilogue 70 Methodology 74 Glossary |
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2012-09-06 20:29:37, 3.27 M
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2012-09-07 08:45
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