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telomerase至尊木虫 (著名写手)
cain
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商务英文写作书下载 英文版
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商务英文写作书下载 英文版 Introduction ix CHAPTER ONE Arrange Your Thoughts 1 A Methodical Process 1 Set Action Objectives 1 Exercise 1: Write a One-Sentence Objective 3 Analyze Your Target Readers 5 Exercise 2: Target Your Reader’s Personality 10 Create the Right Image 11 Exercise 3: How Formal Should Your Communication Be? 18 Big Picture: Use the Matrix of Persuasion 20 Exercise 4: Put the Matrix of Persuasion to Work 23 CHAPTER TWO Create a Draft on Paper (or on Your Computer) 25 Good Writing Starts with Clear Thinking 25 Choose Your Organizational Structure 25 Exercise 5: Select an Organizational Structure 40 Organize Your Thinking Using an Outline or Hub & Spokes 44 Exercise 6: Get Your Thoughts Down on Paper 50 CHAPTER THREE Write Excellent First Drafts 51 Write Polished First Drafts 51 Write with Your Readers in Mind 51 Exercise 7: Calculate the Empathy Index 57 Exercise 8: Rewrite to Improve the Empathy Index 59 v For more information about this title, click here. Copyright 2003 by Jane Cleland. Click Here for Terms of Use. Your Salutation and Lead Set the Tone 62 Hook Your Readers’ Interest with a Compelling Lead 66 Exercise 9: Add Urgency Through Time-Sensitive Vocabulary 68 Add a Snappy Close 70 Exercise 10: Write a First Draft 74 CHAPTER FOUR Hands-on Writing Workshop 77 Add Credibility as You Revise 77 Specifics Increase Believability 77 Exercise 11: Add Specificity to General Statements 79 Exercise 12: Add Examples to Make Dull Copy Come Alive 82 Exercise 13: Add Specificity to Increase Reader Understanding 83 Select the Best Word to Express Your Meaning 83 Exercise 14: Select Words with FURY 88 Exercise 15: Revise in a Methodical Manner 89 CHAPTER FIVE Revise for Impact and Clarity 95 Concise Communications Succeed 95 Tactic One: Conciseness 95 Exercise 16: Revise for Conciseness 100 Tactic Two: Clarity 103 Exercise 17: Revise to Create Proper Emphasis and Increase Clarity 108 Tactic Three: A Positive Tone 110 Tactic Four: Parallel Construction 111 Exercise 18: Write a Third Draft 115 CHAPTER SIX Determine What Kind of Proofing You Require 121 Integrate Proofing into the Writing Process 121 Understand Proofreading’s Role in the Business Writing Process 121 Determine Your Editing Level Before You Begin to Proof 122 Contents vi What Do You Know? It’s Quiz Time 132 Exercise 19: Assess Your Knowledge 132 CHAPTER SEVEN Proofread for Perfection 137 Confirm Your Text Is Clear and Professional 137 Grammar and Punctuation Update 137 Politically Correct Writing 141 Punctuate for Clarity 143 Exercise 20: Revise for Clarity 147 Using Proper Grammar Signals Professionalism 149 Exercise 21: Correct Common Grammar Errors 153 Use the Correct Word 155 Exercise 22: Practice Using Frequently Misused Words 158 Capitalize for Emphasis 159 Exercise 23: Capitalize Correctly 162 Exercise 24: What Did You Learn? 163 CHAPTER EIGHT Write with Confidence 169 Putting It All Together: Use the Three-Step Process 169 A Methodical Approach 169 Step One: Get Your Thoughts in Order 173 Exercise 25: Write an Objective 174 Exercise 26: Analyze Personality 174 Exercise 27: Use the Formality Index 175 Exercise 28: Understand Your Overall Writing Assignment 176 Step Two: Create a Draft on Paper (or on Your Computer) 177 Exercise 29: Select an Organizational Structure 177 Exercise 30: Use the Hub & Spokes Model 178 Exercise 31: Get a Draft on Paper 180 Step Three: Revise for Clarity 181 Exercise 32: Calculate Your Empathy Index and Revise to Increase Reader Focus 182 Exercise 33: Add a Snappy Close 185 Exercise 34: Add Specificity 186 Exercise 35: Select Words with FURY 188 Contents vii Exercise 36: Calculate Your Average Sentence Length 189 Exercise 37: Make It Clear 191 Exercise 38: Confirm That It’s Positive 192 Exercise 39: Maintain Parallel Construction 193 Exercise 40: Proofread for Perfection 193 Appendix A: Streamline Your Text 201 Write Lean 201 Appendix B: The Correct Use of Prepositions 205 Correct Preposition Use Enhances Professionalism 205 Index 209 如喜欢,请多多支持啊!!! [ Last edited by telomerase on 2007-5-14 at 17:39 ] |
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2楼2007-05-14 23:56:06
