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wildwolf110

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爱与雨下(金币+1): 2011-11-05 07:34:57
dxfdxfok(金币+15, 翻译EPI+1): 谢谢您的帮忙 2011-11-05 08:10:26

Analysis of brand value of CCTV sports channel
Abstract In this paper, we analyzed the spread characteristics and propagate effect of CCTV sports channel by literature and data, logical analysis. Summarized the brand positioning and value shape of CCTV sports channel.CCTV sports channel's brand value are as followed :International communication platform that open to the world ; relying on monopoly status of CCTV channel ; a large number of audiences ;high brand credibility and brand value ; highlight sports humane care
Keywords: CCTV sports channel; advertising; value

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