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The sociological positivists were looking for quantifiable and stable laws of social phenomena. Singleton and Straits (1999) pointed that early researchers often criticized qualitative research because it failed to provide evidence of inter subjective agreement. Additional problems existed because of a lack of standards approach during a qualitative research. It defined the purpose of research, as perceived by sociological positivists, since they were not standardized and descriptions made generalization impossible. By the 1950s, quantitative research methods, applied in the form of survey research, became the dominant sociological approach. Case studies became a minority practice. The same time period marked the new era in qualitative study research, as the academic environment started utilizing the case study as a teaching method. "Instituted at Harvard Business School in the 1950s as a primary method of teaching, cases have since been used in classrooms and lecture halls alike, either as part of a course of study or as the main focus of the course to which other teaching material is added" (Armisted, 1984, p. 75). |
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