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wowcs130120: ½ð±Ò+300, ¡ï¡ï¡ï¡ï¡ï×î¼Ñ´ð°¸, лл´óÉñµÄ°ïÖú 2019-10-29 13:25:02
With the progress and development of society, socialism with Chinese characteristics has entered a new era. The main social contradictions in our country have been transformed into the contradiction between the people's growing needs for a better life and the unbalanced and inadequate development. Textile inspection and detection technology is gradually developed under the continuous improvement of people's requirements for textile quality and the continuous progress of detection technology. With the promulgation of a series of policies such as the green development action plan of China's chemical fiber industry, the state has paid more attention to the environmental protection and health of textiles, and will vigorously develop the textile inspection and testing industry. On the one hand, the state will gradually promote the transition of textile inspection and testing industry from state monopoly to market-oriented operation. On the other hand, it also requires the majority of textile inspection and testing companies to strengthen the construction of basic capacity, improve the level of professional services, strengthen the integration of enterprises, and further extend from providing single certification service to providing comprehensive inspection service. In recent years, a large number of third-party textile inspection and testing companies have entered the market. While the industry is booming, it also brings huge competitive pressure to enterprises in the industry. Most textile inspection and testing institutions have a series of problems, such as small scale, small service radius, low per capita output value, weak international influence, etc., which are difficult to be compared with transnational inspection institutions and domestic well-known inspection institutions. Counterbalance. The purpose of this paper is to conduct in-depth study on the internal status of CFA inspection technology service company, combine with the external strategic opportunities, further form strategic transformation suggestions, on the basis of elaborating the problems and analyzing the causes of the problems, to find the transformation path suitable for the company.

In this paper, the special research method is used to study the strategic transformation of CFA inspection technology service company. In the research process, we collected the annual report, various files, interview records and other data of China Textile Association inspection technology service company in recent years. Based on the strategic transformation theory, we first briefly stated the basic situation of China Textile Association inspection technology service company, then analyzed the external environment of the company in detail with PEST analysis tool, and then used Porter five force model to analyze the company. The competitive analysis of the industry and the analysis of the growth of the industry show that the textile inspection and testing market has a broad prospect, but it will face a lot of competitive pressure brought by new entrants. After that, this paper uses SWOT analysis tools to analyze the advantages, disadvantages, opportunities and threats of the company in detail. On this basis, four alternative strategies are proposed.

According to the four alternative strategies and the current situation of good industry development, stable business growth of the company, as well as the company's core culture and development objectives, this paper selects so strategy as the main strategy for the company's next stage of development, and further proposes the scheme design and company level, textile inspection and testing laboratory based on the transformation of diversified strategy. , inspection business department and new material research institute.

The logical thinking and analysis method of this paper can also provide reference for other textile inspection and testing institutions in the transition period.
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