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美国科普杂志《发现》【Discover】2016年10月全文PDF下载
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 Discover – October 2016 English | 85 pages | True PDF | 22 MB Discover is an American general audience science magazine launched in October 1980 by Time Inc. It has been owned by Kalmbach Publishing since 2010. Discover was created primary through the efforts of Time magazine editor Leon Jaroff. He noticed that magazine sales jumped every time the cover featured a science topic. Jaroff interpreted this as a considerable public interest in science, and in 1971 he began agitating for the creation of a science-oriented magazine. This was difficult, as a former colleague noted, because "Selling science to people who graduated to be managers was very difficult". Jaroff's persistence finally paid off, and Discover magazine published its first edition in 1980. Discover was originally launched into a burgeoning market for science magazines aimed at educated non-professionals, intended to be easier to read than Scientific American but more detailed and science-oriented than Popular Science. Shortly after its launch, the American Association for the Advancement of Science (AAAS) launched a similar magazine called Science 80 (not to be confused with its flagship academic journal), and both Science News and Science Digest changed their formats to follow the new trend. During this period, Discover featured fairly in-depth science reporting on "hard science" and avoided fringe topics like extraterrestrial intelligence. Most issues contained an essay by a well-known scientist—such as Stephen Jay Gould, Jared Diamond, and Stephen Hawking. Another common article was a biography, often linked with mentions of other scientists working in the field. The "Skeptical Eye" column sought to uncover pop-science scams, and was the medium where James Randi released the results of Project Alpha. Jaroff said that it was the most-read section at its launch. |
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2016-08-28 11:23:38, 21.88 M
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