至尊木虫 (知名作家)
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18722590013(草也花开代发): 金币+15, 谢谢您的认真解答～欢迎多来专外版交流 2016-07-28 14:25:26
草也花开: 应助指数+1 2016-07-28 14:25:57
草也花开: SFL-EPI+1 2016-07-28 14:59:05
With Awareness of environment protection awareness, productions safety and environment destruction in the industrial era are taken more and more serious. Meanwhile, consumers’ concept of environment protection constantly upgrade, more requirements are needed in the processes of producing and marketing.
Household industries, for their close contact with the nature consumption, and the productions close relate to people’s normal life. Therefore, the formation of the green environment protection, has more influence to the industries.
As one of the leading enterprises in household industries, Ikea has its distinct understanding on the concepts, setup the green marketing strategy. The article analysis Ikea’s marketing environment, and explained the advantage of the green marketing strategy for Ikea competitive abilities, and point out the existing and potential problems.
The article argues the green marketing strategy, adapt to environmental changes and enhancing the competitive advantage of household enterprise has the vital significance. However, this advantage to the specific implementation of marketing strategy. Therefore, the author of this paper point out some problems in the implementation, puts forward specific Suggestions and countermeasures for kea in the green marketing strategies. |
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