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Analysis of Development Strategy for China's Traditional Sports Culture

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Abstract: Based on documentary analysis, expert interview, comparative research method and logical analysis, this paper summarized the development vein of China's traditional sports culture from a global view. On this basis, this paper also analyzed the difference between China's traditional sports culture and western mainstream sports culture, explored the development opportunities and challenges encountered during the development process of China's traditional sports culture. Researches showed that China's traditional sports culture, which holds for concept of harmony, plays a complementary role to western sports culture which prioritize competition. Reconstructing and developing China's traditional sports culture meets the purpose of establishing a powerful cultural socialist country, enhances the realization of a world sports power, and enhances variety of world sports culture. Regarding the development of China's traditional sports culture, in terms of guiding ideology, we should stick to basic principle of "Give priority to ourselves, learn from others as complement"; In aspect of develop strategy, we should based on government as a leading role, take joint effort to promote development by multi-approaches such as seting social institutions, media propaganda, excavation of culture connotation, and education promotion.

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Keywords: China; Traditional Sports Culture; Guiding Ideology; Development Strategy
2Â¥2016-04-14 10:55:52
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