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Accession number:  20102212964842

Title:  Business plan competition and collaborative learning in management education

Authors:  Wang, Chang-Feng1 ; Zhang, Peng2  

Author affiliation:  1  School of Management, Shandong Jiaotong University, SDJTU, Jinan, China

2  School of Management, Shandong University, SDU, Jinan, China


Corresponding author:  Wang, C.-F. (cfw@sdjtu.edu.cn)  

Source title:  2009 1st International Conference on Information Science and Engineering, ICISE 2009

Abbreviated source title:  Int. Conf. Inf. Sci. Eng., ICISE

Monograph title:  2009 1st International Conference on Information Science and Engineering, ICISE 2009

Issue date:  2009

Publication year:  2009

Pages:  3246-3249

Article number:  5454670

Language:  English

ISBN-13:  9780769538877

Document type:  Conference article (CA)

Conference name:  1st International Conference on Information Science and Engineering, ICISE2009

Conference date:  December 26, 2009 - December 28, 2009

Conference location:  Nanjing, China

Conference code:  80401

Sponsor:  Computer Society of Jiangsu province; University of Kentucky; Howard University; City University of Hong Kong; Georgia State University

Publisher:  IEEE Computer Society, 445 Hoes Lane - P.O.Box 1331, Piscataway, NJ 08855-1331, United States

Abstract:  Implementing a cross functional assignment and collaborative learning are major challenges for many business schools. Business plan competition was designed to help students acquire the teamwork skills necessary to succeed in business school and as professionals. Using the knowledge of business core courses, such as Strategy Management, Marketing and Writing for Business, the participating students make business decisions by work teams and develop a comprehensive business plan for a new product idea. A major focus of the business plan competition is on collaborative learning and developing teamwork skills. Exposing students to such collaborative learning has the added benefit of helping students to build a sense of community through involvement in shared learning with other business students. ©2009 IEEE.

Number of references:  14

Main heading:  Students

Controlled terms:  Competition  -  Information science  -  Interoperability  -  Teaching

Uncontrolled terms:  Business plan competition  -  Business plans  -  Collaborative learning  -  Management education  -  Teamwork skills

Classification code:  911.2 Industrial Economics  -  903 Information Science  -  901.2 Education  -  912.4 Personnel  -  723 Computer Software, Data Handling and Applications  -  717 Optical Communication  -  716 Telecommunication; Radar, Radio and Television  -  718 Telephone Systems and Related Technologies; Line Communications

DOI:  10.1109/ICISE.2009.371

Database:  Compendex

   Compilation and indexing terms, © 2009 Elsevier Inc.
2楼2010-06-10 21:23:18
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